This is the second part of a series of posts that aim to explain the changes I have made in the way Suzanne Willson Photography operates. You can read all about WHY I have made changes to my business HERE, but today I want to tell you a little bit about HOW those changes look...
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In the previous post I discussed my process of discovering – or really just RE-DISCOVERING what was there all along – my passion for documenting the REAL and AUTHENTIC connections and interactions and RELATIONSHIPS between people – My desire to capture and eternalize the ordinary moments that reflect the EXTRAORDINARY beauty and LOVE within those relationships.
The realization of what my passions are naturally led to more questions about HOW do I live this? How does this passion FIT into photography? And what does this now mean for Suzanne Willson Photography?
It means several things…
It means working with individuals and families within their OWN environment rather than a studio space or location that is foreign to them.
It means creating sessions that are relaxed, comfortable, natural and genuinely reflect the life of that person or family.
It means finding ways to make the opportunity for beautiful, meaningful photographs available to EVERYONE!
As I have said before, there are so many ‘specialist’ areas that fall under the umbrella of photography – you can get an idea of just how many here – and I felt the need to ‘define’ my own personal style. In searching for a simple definition I realized that there wasn’t just ONE category that can completely describe what I intend to portray through my photography… but that my style does in fact fall into several categories and so I have decided to adopt a label used by the very talented and beautiful Jennifer over at Jellybean Pictures and call my style “Lifestyle Photojournalism”. I love this definition as it includes the two MAIN components of my work: LIFESTYLE PHOTOGRAPHY – a style of portrait/people photography which aims to capture and document real-life events, situations, or milestones in an artistic manner; and PHOTOJOURNALISM – creating images in order to tell a story.
Basically LIFESTYLE PHOTOJOURNALISM can be summed up as being a style of people photography that captures images of real-life situations that tell a story…. Which is EXACTLY what I am passionate about doing!
So what does all this mean for YOU?
It means that the sessions I now offer are divided into two categories… FAMILY LIFE SESSIONS and LOCATION SESSIONS. And it also means that my pricing structure has changed to make sure that EVERY family is catered for.
FAMILY LIFE SESSIONS celebrate YOUR life, in and around your own home, documenting the simple, routine, ‘ordinary’ moments that make your family EXTRAORDINARY. The sessions can last between 1 to 3 hours and during this time my presence is intended to be very low-key – the idea being that I am just a ‘fly on the wall’ capturing your family life in images that reflect the beauty and love within your home.
LOCATION SESSIONS are all about having fun, creating relaxed, candid moments that capture the unique personalities within a family. They will involve lots of play, climbing trees, jumping in puddles, exploring the location that YOU have chosen because of its special meaning to your family.
It is very unlikely that you will be asked to pose for a photo during either of these sessions. The intention is to capture images that reflect your family and tell YOUR story through photographs, so I will probably ask lots of questions about how you met? What were the kids like as babies? Who does what activities after school? Who are the ‘picky’ eaters in the family and what is it they love the most? How are the personalities within the family the same or different? All these things give me insight into what makes your family the EXTRAODINARY group of people that it is.
Making the OPPORTUNITY to create beautiful and MEANINGFUL photographs available to EVERYONE is the other half of living my passion. Photographs are not always something that can be made a priority by families due to the high costs, lack of knowledge or skills, or even perceptions of being ‘nothing special’ as a family or individual. I would like to see that change! And although I can’t change the world, I can change what I do within the world to make my own differences, however small they may be.
There are quite a few things I have in the pipeline for HOW I intend to make a difference, including seasonal NEWSLETTERS and weekly BLOG POSTS with information and tips.
One of the first changes to be implemented is a new pricing structure that I believe offers incredible value as well as the chance for EVERY client to select something that fits their circumstances. This includes the opportunity to create a custom, individualized collection that perfectly suits your family needs as well as less expensive ‘Mini’ collections that can be taken advantage of at various times throughout the year.
If you would like to see the New Product Menu with all the details and prices of the available collections, please email me at info@suzannewillson.com.au and I will send you a copy.
I am so excited about all these changes and what they mean for us all and I am truly grateful that you are sharing the journey with me…
Because ordinary life and ordinary people truly are EXTRAORDINARY!!!
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